Corporate Innovation
und Intrapreneurship
Workshop für Führungskräfte und Unternehmensleiter
Köln, Berlin, Stuttgart, Amsterdam, München
Agenda
Day 1
09:00
Arrival
10:00
Welcome & Introduction
incl. icebreaker
10:45
Impulse: Corporate Innovation
presentation on motivation, examples, and processes
11:45
Exercise: Idea Generation
idea generation in a structured method based on trends
12:30
Lunch Break
13:00
Exercise: Business Modeling
deep dive into one idea and specification based on the business model structure
15:00
Break
15:30
Prototyping: Landing Page
developing a landing page for communication and testing
17:00
Presentation of Ideas
presentation of the current status of the ideas
17:30
Wrap-up
reflecting lessons learned
18:00
Dinner
Day 2
09:00
Welcome & Recap
09:30
Impulse: Dealing with Uncertainty
presentation on validation, experiments, and prototypes
10:30
Prototyping: Visual Storytelling
developing a visual prototype for communication and pitching
12:00
Lunch
13:30
Exercise: Hypothesis & Experiments
deep dive into uncertainties, assessment, evaluation and experiment planning
14:45
Break
15:00
Pitching Ideas
presentation of the group ideas and voting
15:30
Feedback & Retro
lessons learned and feedback
16:00
Networking & Open End