Don't count your chickens
before they're hatched!
It's easy to get carried away with assumptions and expectations when planning for your next big innovation.
However, things don't always turn out as we anticipate.
It's important to execute ideas with an open mind and be aware of the uncertainty that comes with it.
You never know which idea will pay off, so keep experimenting and testing until you find the right fit.
Take calculated risks, but always be prepared to pivot if things don't go as planned.